Book Title: McDonalds : Behind The Arches
Author: Ray Kroc
Format: Paperback | 486 pages
Publication Date: 01 Aug 1995
McDonald's is the story of an American business success, a company that proved the value of hard work, ingenuity, trial and error, and gut instincts. In McDonald's: Behind the Arches, business writer John F. Love tells the astonishing story of the people and the strategies, the innovation and the brilliance that turned a single hamburger stand into a multibillion-dollar corporation that has influenced the very culture of America - and now the world.